When you think of our crew of strong women here at The Firm, one of the first names to pop into your head is undoubtedly “Dee Burton” ! Dee not only keeps us in shape, she keeps us stylin’ over here on 2nd Ave! She kicks our ass in the cycle and studio boutique, and runs the retail side of The Firm. Dee is full of charisma, encouragement, and has a personality that you will fall in love with. We are beyond grateful to have her in our crew. Read her interview below!
-I grew up in a home where health & fitness were our way of life. In high school, when I wasn’t playing tennis, I used to workout to Jane Fonda tapes at home (oh the vision) & fell in love with aerobics! I started teaching classes my freshman year in college- the year the Firm opened, (you do the math!) & couldn’t wait to come home on break to be part of it. I taught throughout those years in Madison & Chicago & finally landed back home in 1993 & The Firm has been my forever home 🙂
2/ What inspired you to be a part of the fitness community?
3/ As we celebrate women’s history month this month, what women have you looked to as mentors?
-I look to all the women in my life as mentors- each & every one of them! If I had to choose a fashion icon, it is without a doubt Coco Chanel. She brought empowerment to women through fashion, tapped into the sun tanned look & designed for the athletic generation of woman who wanted to have fun. She embodied classic, chic style with an edge- can I get an amen!As far as a personal mentor, it is my mom. She has taught me grace & beauty on the journey of life’s triumphs & challenges.
4/ How have those mentors influenced where you are today?
–My mentors allowed & encouraged me to pursue my passions- fitness & fashion. In 2006 I combined them & launched an on-line women’s athletic wear store, deezfit.com. We had a great run, learned, so much about e-commerce, developed relationships with customers & vendors around the world & rode the rollercoaster of being an entrepreneur. After closing down in 2011, I went to work for lululemon & gained an entirely new perspective on the world of athleticwear. Finally, in 2016 I brought all my experience back home to The Firm through our hip & happenin’ boutique!
5/ What continues to keep you inspired?
-Our clients continue to inspire me every day with their dedication, strength, & support! We are so lucky to be able to walk thru those doors into a welcoming environment full of love, laughter & sweat 🙂
6/ What is one thing you want everyone to know about you?
-Be you. Know it. Own it!
We LOVE you Dee! Thank you for bringing making us look great AND feel even better over here on 2nd Ave! <3!